Welcome to
G Communication Consulting
Strategic Communication. STEM Background. Classical Roots.
Serving B2B companies across Switzerland, Europe, and globally.
Are you seeking
external expertise for your
Marketing & Communication projects?
You've come to the right place.
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
When hiring a full-time marketing and communications professional isn't feasible, G Communication Consulting steps in.
When your team faces peak workloads due to major projects, the absence of key employees on maternity, paternity or sick leave, or because a specific expertise is needed for a marketing and communication initiative, G Communication Consulting is here to help.
Based in Lugano, Canton Ticino, with a secondary office in Winterthur, Canton Zurich, I support companies across Switzerland and internationally — bridging local expertise with global experience.
I can step in as your outsourced marketing and communication project leader, seamlessly integrating into your team to manage daily tasks or guide specific projects through to completion.
This flexible approach allows you to access expert support exactly when you need it, without the long-term commitment of hiring a full-time employee who may no longer fit your needs once the project ends.
My goal is to ensure your marketing and communication efforts are not only managed effectively but also drive measurable success.
United in purpose,
advancing towards success.
My mission at G Communication Consulting is to foster a relationship of trust and transparency with my clients, while also enhancing the perception, visibility, consistency, and uniqueness of their brands.
I place a strong emphasis on understanding the unique qualities of each client's brand and translating those into robust marketing and communication strategies that resonate on a human level, regardless of the technical complexity or B2B nature of the business.
Working from Switzerland — with offices in Lugano (Canton Ticino) and Winterthur (Canton Zurich) — I support clients locally and across the globe.
Areas of expertise.
What my Clients say.
"I have had the opportunity to work with Giulia on several marketing projects, supporting the opening of our design Center in Singapore and manufacturing plant in Thailand, as well as our participation as an exhibitor at a major trade show in Europe.
Giulia demonstrated a great ability to translate the vision for the projects into marketing strategies and actionable workplans. She had a very effective management of the multiple resources contributing to the project (both internal and third parties): she was able to keep all tasks perfectly in track, through a thorough planning of tasks and the rigorous follow up of their execution."
“Rem tene, verba sequentur”
A Marketing & Communication Executive by your side.
Giulia Boratto
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I started with Latin and Greek at liceo classico, where I learned that clarity of thought precedes clarity of words. Then came Management Engineering, where I developed the analytical rigour to structure complexity. For the past 20 years, I've been applying both to strategic communication in some of the world's most demanding B2B environments. Three disciplines, one direction.
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With a foundation in classical humanities and a STEM background in Management Engineering, I bring together analytical rigour and creative flair — a combination that is rare in the communication world and invaluable in technically complex industries.
This blend allows me to navigate B2B environments with ease, translating engineering-level complexity into messages that resonate on a human level.
Born in 1980, I sit at the intersection of Gen X and Millennials, which gives me a natural empathy for both generations and an ability to bridge different communication cultures, internally and externally.
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Entrepreneurial and results-driven, I have built a recognized history of leading communication strategy, motivating cross-functional teams and engaging executive-level stakeholders across global, fast-paced organizations.
Currently based in Lugano (Canton Ticino), with a secondary office in Winterthur (Canton Zurich), I support Swiss and international companies navigating complex communication challenges.
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Proud member of the European Association of Communication Directors (EACD), leveraging a network of top communication professionals across Europe to stay at the forefront of industry trends and best practices.
Why me?
Instead of narrating my journey, I believe in the power of experiences shared by those who've closely worked with me.
Below, you'll find testimonials that not only reflect my professional ethos but also encapsulate the essence of my contributions through the eyes of former colleagues and clients.
Key projects
Ready to empower
your brand’s voice & strategy?
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Corporate & Executive Communications | Global Marketing & Communication Strategy | Brand Development & Loyalty | Storytelling & Copywriting | Crisis Communication Plan | Web Design & Development | Sustainability | Event Planning & Management | Social Media Strategy & Management | Employee Engagement & Internal Communications | Stakeholder Management & Engagement | Project Management | Content Management Systems (CMS) | Email Marketing & Campaign Management | Budget Management & Annual Reports | Agency Management & Vendor Relations | Consulting | Digital Transformation | Editorial Plans | LinkedIn & Instagram | Change Management
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime at boratto@g-coms.agency.
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Choosing the right marketing and communication consultant depends on their ability to adapt to your needs, deliver measurable results, and bring relevant experience.
Working with an independent professional like me offers:
· Flexibility: I integrate seamlessly into teams to manage peaks in workload or strategic projects.
· Expertise: Almost 20 years of international experience in highly technical and regulated industries.
· Personalized support: Unlike large agencies, I provide a single point of contact, ensuring clear communication and a deep understanding of your goals.
Additionally, I collaborate with existing agencies, acting as a bridge to align strategies and ensure timely delivery.
Based in Lugano (Canton Ticino) with a secondary office in Winterthur (Canton Zurich), I work with Swiss companies of all sizes as well as international organizations operating in Switzerland and globally. My location allows me to coordinate effectively across time zones, supporting clients in Europe, the US, the Middle East, and Asia.
For more insights, visit my website: https://www.g-coms.agency/projects-testimonials, where you’ll find testimonials and examples of my work.
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I offer a range of services, including:
Brand strategy, identity, and storytelling
Corporate and executive communications
Strategic communications and global messaging
Communication plan development
Social media management and strategy
Sustainability communications (including reporting and campaigns)
Event planning and coordination
Crisis communication handbook development
Internal and external communication
Values-led campaigns and creative development
For example, I have curated the development of five annual GRI-compliant sustainability reports and organized high-profile events such as trade fair participations, including stand design and communication plans.
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A curated list of projects and testimonials is available on the dedicated page of my website: https://www.g-coms.agency/projects-testimonials. Here, you can explore detailed examples of my work and feedback from clients across various industries.
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You can contact me directly by email at boratto@g-coms.agency. I’m available to discuss your specific needs and provide an initial one-hour consultation to explore how I can support your business.
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Yes, I specialize in B2B marketing, particularly in technical and regulated industries such as engineering, biotechnology, pharmaceuticals, and chemicals.
For example:
I managed CHF 1.5M annual communication budgets to execute global campaigns.
I led the rebranding of a global chemical company, delivering a completely new corporate identity, a bilingual website, and a company history book in just five months.
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Yes, I provide flexible marketing support tailored to your needs. For instance, I’ve worked with clients on short-term projects like preparing for international trade fairs, where I managed:
Stand builder selection.
PRs, press conferences and communication plans.
Sales collateral development.
This ensures impactful results without requiring long-term commitments.
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I typically offer hourly consulting services, with all time spent on each activity clearly outlined and transparently detailed in the monthly invoices. This approach gives you the flexibility to adjust or discontinue the collaboration at any time if your needs change.
For larger or long-term projects, I provide customized quotes based on the scope and complexity of the work. This ensures flexibility and clarity, allowing you to choose the approach that best fits your needs.
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It’s collaborative, honest, and focused. I like to bring structure to the process while keeping things creative and adaptable. Clients often tell me they appreciate how I can take complex ideas and make them clear, actionable, and meaningful.
At the heart of it, I care deeply about the work and the people I collaborate with. It’s not just about getting things done—it’s about making sure the process feels smooth, the ideas flow naturally, and the results truly reflect what matters to you.
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Yes, I specialize in creating editorial plans for LinkedIn tailored to B2B companies, particularly in technical and regulated industries. My strength lies in translating complex technical concepts into clear, engaging content that resonates with professional audiences.
For example, I’ve developed LinkedIn strategies for engineering and chemical companies, focusing on best practices such as:
Consistent posting schedules to maintain audience engagement.
Thought leadership articles to position companies as industry pioneers.
Sharing project milestones to highlight technical expertise and innovation.
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Yes, a consultant can provide strategies to enhance your online visibility. For example, I’ve helped clients in technical industries create consistent digital communication strategies, including:
Content tailored to their audience.
Thought leadership pieces that positioned them as pioneers in their fields.
Sharing insights and milestones to build credibility and engagement.
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When hiring a communication consultant, consider the following key factors:
Ability to align with your business goals: Look for someone who can deeply understand your objectives and translate them into clear, actionable communication strategies.
Proven track record with measurable outcomes: Request examples of past projects that demonstrate tangible results, such as increased engagement, improved brand visibility, or successful campaign execution.
Industry-specific expertise: A consultant who understands the nuances of your sector can provide tailored solutions that resonate with your audience.
For example, my dual background in industrial engineering and corporate communication allows me to bridge technical concepts with effective messaging. This has been particularly valuable in projects like:
Sustainability reporting: Delivering GRI-compliant reports that reflect corporate values and engage stakeholders.
Global rebranding initiatives: Managing complex projects that align brand identity with business objectives across multiple markets.
Additionally, consider practical aspects such as:
Communication skills and cultural fit: Ensure the consultant can collaborate effectively with your team and adapt to your organization’s tone and pace.
Transparency and process clarity: Look for someone who provides clear timelines, reporting structures, and deliverables, ensuring no surprises along the way.
By focusing on these criteria, you’ll find a consultant who not only delivers results but also becomes a trusted partner in achieving your communication goals.
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Outsourcing marketing and communication projects offers several advantages, including:
Access to specialized expertise: By outsourcing, you gain access to professionals with diverse skills and experience that might not be available in-house. For example, I’ve supported clients in developing multilingual websites, ensuring both technical precision and cultural relevance.
Faster execution and scalability: External consultants can quickly adapt to your needs, scaling activities up or down as required. For instance, I’ve managed trade fair preparations, including stand design and communication plans, delivering impactful results within tight deadlines.
Cost efficiency: Outsourcing eliminates the need to hire and maintain a full in-house team, saving resources while ensuring high-quality outcomes.
Focus on core business priorities: Delegating complex projects allows your team to concentrate on strategic goals without being bogged down by operational details.
Additionally, outsourcing provides flexibility and continuity, reducing dependency on internal resources and ensuring that projects stay on track even during staff turnover.
By partnering with an experienced consultant, you can achieve measurable results while maintaining the agility to adapt to changing business needs.
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With almost 20 years of experience in marketing and communication, I’ve had the privilege of working with clients in technical industries to tackle complex challenges and deliver meaningful results. My approach combines strategic thinking with hands-on execution, ensuring that every project is not only well-planned but also effectively implemented.
Some examples of my work include:
Managing multimillion-dollar budgets to execute global campaigns.
Delivering GRI-compliant sustainability reports that reflect corporate values.
Enhancing the digital presence of global clients through tailored strategies.
But what truly sets me apart is how I work—with transparency, adaptability, and a genuine commitment to understanding your goals. I don’t just deliver solutions; I aim to make the process collaborative and seamless, so you feel supported every step of the way.
Don’t just take my word for it—read the testimonials from clients and collaborators who have worked with me. Their feedback speaks to the trust, results, and impact we’ve achieved together.
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"Rem tene, verba sequentur" — possess the subject, and the words will follow.
The maxim is attributed to Cato the Censor, one of Rome's greatest orators, who addressed it to his own son as a lesson in eloquence: master your subject deeply, and the right words will come naturally. You don't dress up empty thinking with beautiful language — you let solid thinking speak for itself.
It's the philosophy behind every project I take on. Before writing a single line of copy, before shaping a message or designing a campaign, I invest in understanding: the business, the audience, the context, the stakes. Strategy and substance first. Communication follows.
The motto also reflects my own journey — from classical studies in Latin and Greek at liceo classico, through Management Engineering, to 20 years of global B2B communication. Three disciplines, one direction.
Rem tene, verba sequentur.

